Hi Jane,
The Patagonia case from HBS is great and there is also a good video about Yvon Chouinard (from Patagonia) on youtube. Yvon wrote a book called "Let My People Go Surfing" which sets the standard for sustainability. The shared value concept (see Tedtalk by Michael Porter) is also helpful.
Good luck!
Kind regards,
Geoff Martin
Associate Professor of Strategy
Melbourne Business School
T: +61 (0) 3 9349 8199; M: +61 (0) 429 54 66 88
Dear all,
I am preparing a sustainability course for MBA students. I intend to teach it from a multidisciplinary perspective. I wonder if you can share with me some of your experience, teaching ideas, text or syllabus. Any advice will be welcome and appreciated.
Thank you.
Best,
Jane
--
Jane L.Y. TERPSTRA TONG, PhD
Head of Discipline, Associate Professor (Management)
Monash University Malaysia
Room 6567, Building 6, Jalan Lagoon Selatan
46150 Bandar Sunway, Selangor, MALAYSIA
T: +603-551 45841
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