Sorry for the delay in my response.
I have conducted surveys of top execs, and used my university URL for that. My impression is that a generic survey site will cause suspicion among executives, especially when sharing sensitive information. Having a .edu URL will provide more credibility. Of course, this means that your own IT department will have to implement the survey, for better or worse. My advice is to submit weekly test answers yourself, to make sure all is working properly.
Thanks to all who responded to my earlier request for information. The list of possible alternative online survey tools to Survey Monkey:
www.qualtrics.com
www.zoomerang.com/
www.polldaddy.com/
Google Docs (http://www.ehow.com/how_4615530_survey-using-google-documents-free.html)
www.surveygizmo.com/
www.questionpro.com
www.encuestafacil.com
http://limesurvey.org/ (open source, so it is (1) free, (2) changeable, and (3) has a large, helpful user community, but you will need your own webspace (i.e., a server with PHP and MySQL).
Of these, Qualtrics was the tool which received the most favorable comments.
Denny Garvis
Williams School, WLU
213 Huntley Hall
204 West Washington Street
Lexington, VA 24450
540-458-8069
>>>>>>>>>>>>>>>>>>>>>>>>>
> From: Business Policy and Strategy List [BPS-NET@AOMLISTS.PACE.EDU] on
> behalf of Garvis, Denny [garvisd@WLU.EDU]
> Sent: Friday, June 10, 2011 11:42 AM
> W.To: BPS-NET@AOMLISTS.PACE.EDU
> Subject: Experience using Online Surveys?
>
> For my summer research, I intend to conduct a survey of regional executives regarding their corporate governance practices, and wanted to compare and contrast the various online survey applications. I have used Survey Monkey for surveys in the past, but I was wondering what other quality alternatives are out there.
>
> Please reply to me (garvisd@wlu.edu) and I will compile and submit the responses to the list.
>
> Thanks,
> Denny
>
> Dennis Garvis
> Ehrick Kilner Haight, Sr. Term Professor Williams School of Commerce,
> Economics, and Politics Washington and Lee University
> 213 Huntley Hall
> 204 West Washington Street
> Lexington, VA 24450