Dear colleagues,
We are proud to announce that for the third year, we are organizing a PDW at the Academy of Management, and we would like to invite you (See details below).
See you in Montreal.
Design-Based Innovation: Domains of Application
Program Session #: 271 | Sponsor(s): (TIM, BPS, OM)
Saturday, Aug 7 2010 11:15AM - 2:15PM
Le Palais Des Congres in 515C
PDW organizers:
Celine Abecassis-Moedas (Universidade Católica Portuguesa, Lisbon, Portugal),
Sihem Ben Mahmoud-Jouini (HEC, Paris, France)
Ileana Stigliani (Design London, Imperial College Business School, London, UK)
PDW format
A – Presentations
1. The making of form: exploring aesthetic knowledge in product design. Ileana Stigliani (Design London, Imperial College Business School)
2. Entrepreneurship in Creative Firms: the Case of Design Consultancies. Celine Abecassis-Moedas (Universidade Católica Portuguesa), Sihem Ben Mahmoud Jouini (HEC) and Delphine Manceau (ESCP-EAP)
3. When are design practices useful and when are they detrimental? Lessons from multidisciplinary design teams at Stanford and Babson. Sebastian Fixson (Babson College) and Victor Seidel (Oxford University)
4. Emotional reflexivity in the prototyping and design of computer games. Patrick Stacey (Design London, Imperial College Business School)
5. Cultural resources and design choices: drawing from Alessi, Davide Ravasi (Bocconi University)
B – Interactive Discussion with audience
The audience will break out into groups to focus on each of the PDW questions and to share their own research interests related to the PDW topic. Then the facilitators will report their conclusions to the broader audience at the end of the discussion.
Open questions:
(i) What is the role of design in innovation management? What is the difference between design-based innovation and technological-based innovation and market-pull innovation respectively?
(ii) What is the role of design firms/consultancies in the development process?
(iii) What are the specificities of design in service innovation?
(iv) What are the domains of application of design-based innovation?
Best regards,
Celine, Sihem and Ileana
Dr Ileana Stigliani
Research Associate, Design London
T +44 (0)20 75949228
E ileana.stigliani@designlondon.net
W www.designlondon.net