This message was submitted on behalf of Ofer Meilich. Please contact Ofer at meilich@csusm.edu with any questions.
In preparation to the AOM2019 meeting, I'm looking for presenters / co-organizers who wish to demonstrate (interactively) visualization tools and techniques, critically assess the current available tools, extend them, and/or suggest new ones.
Brief (tentative) description:
"A picture in worth a thousand words" – Strategy is complex; it involves the competitive landscape, the relative position and prospects of a firm, and internal processes, to name a few aspects, all spanning multiple levels of analyses. Visualization tools and techniques present and distil various aspects of strategy onto a picture. They transform complex phenomena into an accessible form of knowledge representation (Platts & Tan, 2004).
Strategy scholars and practitioners have proposed many visualization tools and techniques, such as strategic groups maps (Porter, 1980), BCG matrix (Henderson, 1979), strategy maps (Kaplan & Norton (2006), strategy canvas (Mauborgne & Kim, 2004), and many others. Such tools aid in structuring data, generation of strategic options, sequencing of activities, and tracking of progress (Eppler & Platts, 2009).
Please contact me at meilich@csusm.edu
Ofer Meilich
Professor of Strategic Management
College of Business Administration
California State University, San Marcos San Marcos, CA 92096-0001 meilich@csusm.edu