I use the video case on Body Glove that came with the Prentice Hall's
Barney & Hesterly textbook (first edition). It demonstrates how the
company reaps the benefits of diversification through strategic
alliances rather than internal development.
F. Pinar Acar, Ph.D.
Department of Business Administration
Middle East Technical University
Inonu Bulvari
Ankara, TURKEY
Tel: +90 (312) 210-2052
E-Mail:
pacar@metu.edu.tr
Quoting "Bower, Joseph" <
jbower@HBS.EDU>:
> There is a great video case called "WPP: Integrating Icons" that is
> available from HBS Publishing.
>
> Professor Joseph L. Bower, Baker Foundation Professor of Business
> Administration
> Harvard Business School , Morgan Hall 467 Soldiers Field Station,
> Boston, MA 02163
> 617-495-6282
>
> From: Business Policy and Strategy List
> [mailto:
BPS-NET@AOMLISTS.PACE.EDU] On Behalf Of Vodosek, Markus
> Sent: Monday, September 12, 2011 12:15 PM
> To:
BPS-NET@AOMLISTS.PACE.EDU
> Subject: Video about diversification?
>
> Hi there,
>
> I'm looking for a good video that I could show in an MBA class on
> corporate diversification. Any recommendations?
>
> Thank you very much!
>
> Markus Vodosek, Ph.D.
> Professor of Strategic Management and Leadership
> Academic Director MBA Programme
>
> German Graduate School
> of Management & Law (GGS)
> Bahnhofstr. 1
> D-74072 Heilbronn
> Germany
>
> Phone: +49 (0) 7131.6456.3632
> Fax: +49 (0) 7131.6456.3627
> Mobil: +49 (0) 176.6211.9886
> eMail:
markus.vodosek@ggs.de<mailto:
markus.vodosek@ggs.de>
> Web:
www.ggs.de<http://www.ggs.de/>
>
> German Graduate School of Management and Law gGmbH
> Bahnhofstrasse 1
> D-74072 Heilbronn
>
> Sitz Heilbronn, Registergericht Stuttgart HRB 109182
> Geschaeftsfuehrer: Prof. Dr. Dirk Zupancic, Prof. Dr. Tomas Bayon
>
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