You are cordially invited to attend the AOM symposium
Revisiting Franchising Research: A Multidisciplinary Conversation
While franchising has become an increasingly popular form of business organization, it remains prone to many challenges. With this symposium, we propose to bring together scholars from different disciplines-strategy, entrepreneurship, marketing, and organizational behavior-to bridge silos across different approaches on franchising. By studying some of the core topics on franchising while testing diverse theories at multiple levels, this symposium aims at providing linkages between theoretical implications and practical insights on franchising.
Symposium organizers:
Fabrice Lumineau & Shiau-Ling Guo (Purdue U.)
Symposium discussant:
Steven C. Michael (U. of Illinois at Urbana-Champaign)
Symposium papers:
1. Shiau-Ling Guo & Fabrice Lumineau (Purdue U.): The Role of Executives in Franchise Contract Design
2. Tashlin Lakhani (The Ohio State U.) & Rosemary Batt (Cornell U.): Franchising, Job Quality, and the Role of Franchisors: Evidence from the U.S. Restaurant Industry
3. Melih Madanoglu & Gary J. Castrogiovanni (Florida Atlantic U.): When Does Franchising Enhance versus Reduce Firm Performance? A Knowledge-Based Explanation
4. Assâad El Akremi & Karim Mignonac (U. Toulouse 1 Capitole): The Adverse Effects of Multi-Unit Franchising on Chains' Performance
Monday, August 7 2017
4:45PM - 6:15PM – Hyatt Regency Atlanta in Piedmont
Session #1406
With apologies for cross posting.
Best regards,