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Studying opportunity recognition empirically

  • 1.  Studying opportunity recognition empirically

    Posted 10-18-2011 13:30
    ---- Sincere apologies for cross-posting ----

    Netters,

    Along with a few colleagues, I am studying empirically how entrepreneurs
    recognize (or don´t) good opportunities, and how they may differ from
    non-entrepreneurs performing that and other tasks.

    Our empirical challenge now is to find simple ways to represent visually
    these opportunities without calling for specialized knowledge and with an
    a-priori agreement on what the best opportunity is. This would be analogous
    to ask people to select the largest number, and show them two numbers and
    see if they pick the right one. Our opportunities do not have to be
    business opportunities, but we would prefer if they were.

    For empirical reasons, we can use numbers, images, and symbols, but no text
    and no information that requires prior knowledge of the opportunity or
    specialized knowledge of other kinds (MBA, financial skills, etc).

    If you have experience with this or analogous situations, we would be very
    happy to hear your experience. Please email me (not the whole list unless
    you feel it is relevant for everybody), and I will summarize the results and
    post to the list.

    Thanks in advance!

    Pablo MARTIN de HOLAN
    pmdeh@incae.edu