It's Not Too Late to Do Something Fun in Class
Updated (Free) Strategy Teaching Tools Website
Please check out the new tools, experiential exercises and videos at:
www.CarpenterStrategyToolbox.com.
You can filter by type of tool (exercise, video, etc.) using the tabs at the top or you can filter by topic in a strategy course (5 forces, RBV, global, etc.) using the categories on the right side. There is also a search function. You should find something useful in no time at all.
Please help make the site more useful:
· Comment on tools you have used in class (adding tips, etc.)
· Submit new tools so the resource is always growing
· Let me know if you have any questions or suggestions
Be sure to check out the most popular post this week – David Kryscynski's Learn Strategy Videos! After that, here are links to a few recently added exercises and resources that you might find especially useful:
· Discussing Terrorism in a Strategy Class. When there is a terror event in the news, how might you discuss it in the strategy classroom? This post outlines some questions you might ask (after the Paris attack).
· Exercise: Dollar Auction – Show me the bubble. Economic bubbles reflect irrational escalation but there is always an element of underlying rationality. This classic exercise, the Dollar Auction, is an ideal vehicle to emphasize how this can come about - even with actors who intend to be rational. You can find more materials on experiential exercises by filtering on that topic.
· Video: Having your IP Stolen is a Real Beach. This clip illustrates what happened to Kramer (on Seinfeld) when he approached Calvin Klein with his idea for a new cologne called "beach" hoping to access their resources while gaining a signal of the idea's value. He reveals the idea in an effort to obtain both. While it is funny, it will also kick off a serious discussion on this issue. You can find more videos by filtering on videos.
· Disney Wields its Princess Power. Mattel just lost to Hasbro on producing Disney princess dolls - a $500M a year business. This brings to an end a 60+ year strategic alliance. A recent Bloomberg article tells the story of what happened and makes a nice start to a mini case. There are many facets to this that might be of interest in the classroom. Bargaining power is probably front and center. Mattel wanted to have their own princess line that they didn't have to pay the substantial licensing fees to Disney. Other cases can be found by filtering on cases.
The FAQ shows you how to download and convert videos so they can be inserted into PowerPoint presentations.
-Russ
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Russell Coff, UW Foundation Chairman Orr Bascom Professor of Strategic Management
Senior Associate Dean for Faculty and Research |<www.bus.wisc.edu/faculty/Russ-Coff>
-Russ
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Russell Coff, Wisconsin Naming Partners Professor of Strategic Management
bus.wisc.edu/faculty/Russ-Coff | Phone: 608-263-6437 | fax: 608-265-5031