Hi Bruce – there's a huge variety of business strategy games around, the best-known of which are mostly 'big' set-piece affairs – many groups running multiple competing firms in various segments, making large numbers of decisions over a few decision-rounds, each of which may take some hours. There are many fine simulations of that style, but you could also investigate smaller, simpler games such as those at www.strategydynamics.com. The largest of these can be run in an hour or two, and there are smaller exercises that can be run in-class on student laptops in just 10-20 minutes. The games are easy enough for juniors to get their heads around, and link to my book Strategic Management Dynamics from Wiley www.wiley.com/go/smd which has a strong orientation to strategic management [as contrasted with strategic positioning] .. though the book itself is likely way too much for juniors [an undergrad version is planned, but will be a long time coming].
Kim Warren – London Business School
Greetings,
We are considering restructuring our approach to teaching strategy. We now have a junior level class that reviews the fundamentals (ratios, financial statements, etc.) leading into our senior level strategy class that includes the Business Strategy Game. One question into which I ran was the use of the Business Strategy Game –type simulations (Capsim or others as well). Has anyone ever tried to do the game with Juniors? Finally, where can I find the research on the pros and cons of teaching strategy formulation and strategy implementation in the same course rather than sequentially? Thank you...
Bruce
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Bruce Clemens
103 Churchill Hall
School of Business
Western New England College
1215 Wilbraham Road
Springfield MA 01119
Phone: 413-782-1500
Fax: 413-796-2068
bclemens@wnec.edu
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