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New Strategy Textbook from Wiley

  • 1.  New Strategy Textbook from Wiley

    Posted 04-13-2008 07:40
    I am pleased to announce that the new textbook 'Strategic Management Dynamics' from Wiley should now be widely available, following its European launch a couple of months ago. See http://www.wiley.com/go/smd and www.strategydynamics.com/smd

    The book focuses on the continuous and holistic strategic 'management' of organizations over time [how to drive earnings growth, in business cases], while connecting that imperative to the strategic 'positioning' insights of established frameworks [how to achieve superior profitability] . It starts by laying out how the tangible resources of a business work together quantitively to deliver performance from period to period, developing and exploiting market opportunities as they do so. The book goes on to show how competitive rivalry plays out over time, and how these dynamics interact with changing demand conditions, intangible factors, and the policies management sets to drive those performance improvements. Its frameworks have been proven in practical applications over many years, in businesses of all kinds and sizes, as well as in public service and not-for-profit cases, and are presented in a form intended to be accessible to students and executives, and teachable for instructors.

    A more extensive explanation of the book's positioning, and suggestions for how some of its frameworks can be added to existing teaching are at www.strategydynamics.com/teachers. Also at that location are sample class-presentation videos, information on how to access the extensive additional support materials, including numerous simulations, and the opportunity to register for an email briefing series. You can also register interest for future teacher workshops, both on-line and physical. It is intended that the latter will be offered adjacent to conferences [though not this year's AoM, I regret]. PhD students intending to start teaching strategy are also welcome to register interest in these resources.

    Kim Warren: London Business School