Dear colleagues,
We would like to draw your attention to the following PDW in Atlanta
The Role of Visuality in Strategy: how seeing influences "saying" and "doing
Sponsors: SAP, BPS, OMT
Time: Friday, August 4 2017 10.45am – 12.45pm
Room: Hyatt Regency Atlanta, Edgewood
Presenters:
Curtis LeBaron, Brigham Young University
Loizos Heracleous, Warwick Business School
Sotirios Paroutis, Warwick Business School
Anne Smith, University of Tennessee, Knoxville
Organizers:
Eric Knight, University of Sydney Business School
Sotirios Paroutis, Warwick Business School
How do strategists make strategy visual in firms? Despite the ubiquity of visuality in the social accomplishment of strategy, visuals have largely been rendered to the background in theoretical accounts of strategy process (Meyer et al). Mintzberg (1994, p240) once declared that "no one has ever seen or touched a strategy. Strategies ... do not exist as tangible entities. They are abstract concepts, in the minds of people." Since that time, a growing body of scholars within the strategy practice tradition in particular have challenged this view, showing how materials, as "physical things and artifacts", can be used by strategy actors to change "minds" and achieve strategic ends within organizations (Werle and Seidl, 2015). (Le & Spee; Stigliani & Ravasi, Werle & Seidl).
Drawing on the experiences of a variety of scholars engaged in the field of strategy, this Professional Development Workshop aims at contributing to emerging scholarship at the intersection of strategy, practice, and visuality. It consists of two parts: Part 1. Presentations: on three perspectives of visuality and strategy from leading scholars in the field, followed by a brief Q&A. Part 2. Workshops: designed around key themes intersecting both strategy as practice and visuality scholarship.
| Welcome and brief overview | Eric Knight |
| Part I: Brief Keynote Speakers: Visuality and Strategy (50 mins) | |
| Why Visuality matters in Strategy (10 mins) | Curtis Le Baron |
| How can we study visuality? Methodological approaches (10 mins) | Anne Smith |
| How visuality is of interest to discourse and practice scholars (10 mins) | Loizos Heracleous |
| What can Visuality reveal that is unique? A multi-mode perspective (10 mins) | Sotirios Paroutis |
| Panel Q&A (10 mins) | Eric Knight |
| Part II: Breakout Roundtables (40 mins) | |
| Introduction | Eric Knight |
| Body Language, Emotions and Displayed Visuals | Curtis Le Baron, Matthias Wenzel |
| Material Artifacts and Strategic Tools | Anne Smith, Sotirios Paroutis |
| Visuality, Semiotics and Discourse | Loizos Heracleous , Eric Knight |
We look forward to seeing you there in Atlanta!
Eric and Sotirios
________________________________________________________________
Dr Eric Knight
Associate Professor in Innovation and Strategic Management| Discipline of Work & Organisational Studies
THE UNIVERSITY OF SYDNEY BUSINESS SCHOOL
Room 4180, Abercrombie Building H70 | NSW | 2006
T +61 2 9351 7391
Eeric.knight@sydney.edu.au | W http://sydney.edu.au