Africa offers one of the most dynamic and underexplored strategic landscapes in the world - shaped by institutional diversity, emerging industries, rapid technological adoption, cross‑border competition, and evolving market structures. For scholars committed to understanding why some firms perform better than others over time, Africa provides a powerful context for theory development, empirical discovery, and strategic insight.
The Africa Academy of Management (AFAM) brings together a global community of researchers advancing rigorous, context‑grounded, and impactful management scholarship. Our mission aligns directly with STR's purpose: to develop and disseminate knowledge relevant to general managers and those who study, shape, or influence organizational strategy.
Why STR scholars will find African contexts - and AFAM's community - uniquely valuable
- Strategic decision‑making in complex environments, offering opportunities to study how leaders navigate uncertainty, institutional plurality, and resource constraints.
- Rich settings for behavioral strategy, strategic leadership, upper echelons research, and decision‑making processes across diverse organizational forms.
- Opportunities to examine firm boundaries, corporate strategy, and strategic renewal, especially in fast‑growing sectors such as fintech, energy, agribusiness, and telecommunications.
- Cross‑border alliances, networks, and partnerships, providing fertile ground for research on M&A, interorganizational relationships, and ecosystem strategy.
- Industry dynamics and competitive interactions in markets characterized by rapid change, informality, and innovation under constraints.
- Strategic management of critical inputs, including talent, technology, infrastructure, and supply chains in emerging economies.
- Firm performance and competitive heterogeneity, with Africa offering natural variation across industries, regions, and institutional environments.
- A platform for studying the role of government policy, regulation, and public–private collaboration in shaping strategic outcomes.
- A global scholarly community that connects Africa‑based researchers with international strategy scholars for collaboration, co‑authorship, and comparative research.
AFAM complements STR's mission by offering a space where scholars can explore how strategy is formulated, implemented, and adapted across diverse contexts - generating insights that enrich global strategic management theory and practice.
If your work seeks to understand how organizations compete, grow, and sustain performance over time, AFAM offers a powerful platform for collaboration, comparative research, and strategic impact.
👉 Discover more and start engaging with us:
https://africaacademyofmanagement.org
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Guy NJAMBONG, PharmD, MBA, MSc
Communications Director
Africa Academy of Management | AFAM
https://africaacademyofmanagement.org------------------------------