Hi Julio,
we published an editorial recently on this issue at the Journal of Product Innovation Management. It's free to access right now: https://onlinelibrary.wiley.com/doi/epdf/10.1111/jpim.12689
Hope this is helpful.
Best,
Jelena
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Prof. Dr. Jelena Spanjol
Head, Institute for Innovation Management
Ludwig-Maximilians-Universität (LMU) Munich
spanjol@lmu.de------------------------------