Please join us in Seattle for a workshop exploring research on business experimentation - a topic of growing interest in entrepreneurship and strategy. Presenters will discuss their perspectives and program of research, and there will be plenty of time for dialogue and discussion. We hope to see you there!
New Perspectives on Experimentation in Strategy and Entrepreneurship (Session 459)
Workshop Speakers/Panelists
Andrea Contigiani, The Ohio State University
Daniel Elfenbein, Washington University St. Louis
Alfonso Gambardella, Bocconi University
Peter Klein, Baylor University
Michael Leatherbee, Pontifica Universidad Catolica de Chile
Hart Posen, University of Wisconsin, Madison
Todd Zenger, University of Utah
Organizers
Orie Shelef, University of Utah
Robert Wuebker, University of Utah
1:00 PM - 3:30 PM Pacific on Saturday, 6 August
In-Person Only
Direct link in Conference Program: https://2022.aom.org/meetings/virtual/s8F4H9jhFRzzrvzsT
An active and growing literature spanning strategy and entrepreneurship is developing an analytical approach to search and experimentation that has the potential to yield foundational insights about how economic actors design, enact, and interpret experiments that lead to innovative products, services, and organizational approaches. In this session, we aim to present the work of leading scholars in this domain, allowing each to share emerging insights from their particular point of view on the topic; conduct a dialogue with the participants as a collective; and field questions from attendees. The overarching goal is to use the session to support the development of participant papers and to promote intellectual interchange on the topic of experimentation in entrepreneurship and strategy.
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Orie Shelef
University of Utah
Salt Lake City UT
(801) 587-8185
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