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This symposium brings together a diverse set of leading scholars to discuss the foundations of a theory-based view of strategy, entrepreneurship, and innovation. The literature on managerial theories is still in its infancy and important issues remain unaddressed and many questions remain to be answered. Various definitions of the key construct of a theory exist, and the relationships between the theory construct and other constructs are largely unclear. Managerial theories are intimately linked with experimentation and thus also with pivoting in the sense of changing direction. More generally, theories guide managerial learning processes while at the same being themselves subject to learning and being revised. However, there is little research that examines the role of theories in learning and experimentation. Finally, there is yet very little empirical work on managerial theories. This symposium seeks to provide different perspectives on these topics, including economics, behavioral, socio-cognitive, innovation and entrepreneurial perspectives.