Hello, Strategy Academics.
As part of my and my coauthors'
Marketing Letters' article (https://papers.ssrn.com/sol3/papers.cfm?abstract_id=5272785), I am providing three items. First, data for 254,522 firm-quarters' 19 marketing (orientation, capabilities, and excellence) variables based on the CEO's presentation in an earnings call. The data file covers 9,916 U.S. public firms observed from 2003q1 to 2023q1. Second, Python and JSON code files. Third,
https://marketing-measures.github.io/, which uses the authors' trained LLM to score the 19 marketing variables on any input text (e.g., Form 10-K, CEO interview transcript, announcements).
Email me for access.
Thanks.
विवेक अष्टवंश
Associate Professor of Quantitative Marketing and Analytics,
McGill University's Desautels Faculty of Management
Academic Director, McGill University's Bensadoun School of Retail Management
Adjunct Associate Professor of Data Science,
Indiana University's Luddy School of Informatics, Computing, and Engineering