Comeback explores the turbulent journeys of eight iconic firms – Intel, Amazon, Dell, Best Buy, Disney, Pepsi, Monsanto, and Tesla – as they struggled to reclaim their former status in the face of crises. It analyzes the strategic choices, leadership decisions, and market forces shaping their rise, fall, and recoveries. ce. The book analyzes the paradoxes that these businesses had to navigate. They were able to stabilize their situations after experiencing crises, but did not fully regain industry-shaping dominan
Chapter 1 Introduction: Comeback and Greatness
Part One: Diversification and Focus
Chapter 2 Can Intel Restore Its Glory?
Chapter 3 Can Amazon Revitalize Again?
Chapter 4 Can Dell Rebuild?
Chapter 5 Can Best Buy Resume Growth?
Chapter 6 Can Disney Regain the Magic?
Chapter 7 Can Pepsi Reimagine the Future?
Chapter 8 Can Bayer Renew the Promise?
Chapter 9 Can Tesla Recharge Again?
Chapter 10 Conclusion: Strategy and Greatness
On Amazon
https://www.amazon.com/Comeback-Great-Companies-Rise-Again/dp/1487547978/ref=sr_1_1?crid=1YXPX79E1YYFZ&dib=eyJ2IjoiMSJ9.3sRpGQN_8wF_45bjSOIt1b8gxu8BSAJWrepnht3vk1c.q4GLDKDXTDarpP38Khgre49UdQMwe8OsGrbtPPgwkn0&dib_tag=se&keywords=alfred+marcus+comeback&qid=1764169175&s=books&sprefix=alfred+marcus+comeback%2Cstripbooks%2C77&sr=1-1
Also see my podcasts On the Cusp Between Strategy and Ethics on the New Books Network
https://newbooksnetwork.com/hosts/profile/f5500881-5c35-4e6c-8b9a-0d7f59bae0d4