Dear Colleagues,
Our next virtual seminar in the Entrepreneurship and Innovation Policy Research series is Wednesday, October 8 from 11:00-12:00 ET. Emily Cox Pahnke (University of Washington) - will present ""Strategic Positioning and Accelerating Regulatory Clearance for New Ventures". Abstract is below. Click the link HERE to register for the October 1 seminar.
We hope you join us!
- Tim Folta (UCONN), Maryann Feldman (ASU), and Supradeep Dutta (Rutgers U)
Abstract: How do new ventures strategically position their products to accelerate regulatory clearance? We investigate this question in the medical device industry, where regulatory clearance is a prerequisite for market entry. We examine 239 new firms' 510(k) clearances between 2001-2019. Our mixed-methods approach combines quantitative analysis of firms' claims of similarity with extensive field research. We find that strategic positioning significantly impacts time to clearance, and that effective strategies evolve over time. For first products, firms accelerate clearance by citing fewer references while strategically positioning relative to same-category products, and to category exemplars; for second products, firms accelerate clearance by referencing their own products. These findings extend positioning theory beyond market-based audiences into regulatory contexts and reveal how a firm's optimal strategic positioning evolves over time.
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