Dear Colleagues,
We are excited to invite you to our presenter symposium, "Choosing the Path to Market: How Commercialization Strategy Shapes Innovation."
Innovative companies with emerging technologies must decide not only which to bring to market, but also how-and they often choose very different paths. What factors influence these decisions? What are the key tradeoffs? What are the implications for innovation? These questions are examined in the four papers and by the two discussants in our presenter symposium. We hope you will join us!
Date and Time: Sunday, August 2, 2026, 1:15–2:45 PM ET
Location: Philadelphia Marriott Downtown, Level 4, Meeting Room 406
Session listing: https://events.aom.org/events/aom-2026/session/MornKVpBab0aJY1UkSmGH
Discussants:
- Marco Ceccagnoli, Georgia Institute of Technology
- Deepak Somaya, University of Illinois at Urbana-Champaign
Presenters:
- Dafna Bearson, Harvard Business School - Keep, License, or Sell? Value Uncertainty and the Path to Commercialization
- Martina Pasquini, IE University - Trademark Disclosure and the Market for Technology
- Sina Sokhan, University of Colorado Boulder - The Cost Also Rises: Repositioning Costs, Firm Scope, and Strategic Responses to Increased Innovation Costs
- Marco Testoni, University of Miami - Managerial Incentives and Capital (Mis)allocation: Evidence from the Biopharmaceutical Industry
Co-organizers:
- Dafna Bearson, Harvard Business School
- Ruyue Li, Boston University
We look forward to seeing you in Philadelphia!
Best,
Ruyue and Dafna
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Ruyue Li
Boston University
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