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New-product announcement, incrementally vs. radically new

  • 1.  New-product announcement, incrementally vs. radically new

    Posted 01-12-2024 17:57
    Hello Strategy Researchers:

    I am seeking help in determining (1) whether a "product-related announcement" (source: S&P Capital IQ Pro) is related to a new product (as determined by the announcement text), and if yes, (2) whether the new product is incrementally new or radically new.

    I have read the literature and not found a list of words (also called dictionary, lexicon) that I can use. Of course, I can create my own list, but I prefer not reinventing the wheel. So, if you know of any word list that can help classify #1 and/or #2, please respond.

    Thank you for helping me!

    Associate Professor of Quantitative Marketing and Analytics,

    Desautels Faculty of Management,

    McGill University

    https://www.mcgill.ca/desautels/vivek-astvansh