My new 6e Strategic Management has just been published. For an overview, see https://www.ftrStrategy.com/. Request a complimentary exam copy here.
6e Connect includes 12 new/updated full-length teaching cases as of 2023, complimentary for students. The 6e Connect case line-up consists of Airbnb, Apple, Best Buy, Disney, McDonald's, Netflix, Peloton (new), Purdue Pharma and the Opioid Addiction Crisis (new), Rivian (new), Starbucks, Tesla, and Uber. Individual cases are available at Harvard Business Publishing here
For queries, contact me at frank.rothaermel@gatech.edu.
Frank T. Rothaermel
Regents' Professor & Sloan Industry Studies Fellow
The Russell and Nancy McDonough Chair
Scheller College of Business
Georgia Institute of Technology
http://scheller.gatech.edu/rothaermel
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Frank Rothaermel
Georgia Tech
Atlanta GA
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