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New Teaching Cases as of 2022/23

  • 1.  New Teaching Cases as of 2022/23

    Posted 07-31-2023 20:22

    I’m delighted to share that I published 12 new/updated teaching cases as of 2022/23, distributed by Harvard Business Publishing here, including Airbnb, Apple, Best Buy, Disney, McDonald’s, Netflix, Peloton (new), Purdue Pharma and the Opioid Addiction Crisis (new), Rivian (new), Starbucks, Tesla, and Uber.

    For queries, contact me at frank.rothaermel@gatech.edu.

    Frank T. Rothaermel

    The Russell and Nancy McDonough Chair

    Professor & Sloan Industry Studies Fellow

    Scheller College of Business

    Georgia Institute of Technology

    http://scheller.gatech.edu/rothaermel">http://scheller.gatech.edu/rothaermel">http://scheller.gatech.edu/rothaermel



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    Frank Rothaermel
    Georgia Institute of Technology
    Atlanta GA
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