I’m delighted to share that I published 12 new/updated teaching cases as of 2022/23, distributed by Harvard Business Publishing here, including Airbnb, Apple, Best Buy, Disney, McDonald’s, Netflix, Peloton (new), Purdue Pharma and the Opioid Addiction Crisis (new), Rivian (new), Starbucks, Tesla, and Uber.
Frank T. Rothaermel
The Russell and Nancy McDonough Chair
Professor & Sloan Industry Studies Fellow
Scheller College of Business
Georgia Institute of Technology
http://scheller.gatech.edu/rothaermel
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Frank Rothaermel
Georgia Tech
Atlanta GA
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