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Now a leading strategy text

  • 1.  Now a leading strategy text

    Posted 11-10-2023 16:59

    I am pleased to report that, since the beginning of this academic year, my textbook Strategic Management 7e is now the leading strategy text on VitalSource. We are listed as #1 in our home discipline category of Strategic Planning, and are #4 in all of Business & Economics.


    VitalSource is the largest digital text distribution platform in both the U.S. and around the world. Their rankings are determined by a combination of sales and search interest.


    Strategic Management 7e is published by a small independent publisher. Without the corporate backing of the three large legacy publishers – which together control 80% of the textbook market – we have risen to the top because instructors and students alike find great value in how strategy is unpacked and presented.


    This is because Strategic Management 7e offers the following competitive advantages:

    • Integrative - uses value chain and resource based theory to tie together content throughout
    • Relevant – repeatedly draws on important strategic imperatives of value creation and opportunity recognition
    • Applied – adeptly moves from theory to practice in a way that resonates with students
    • Performance emphasis – devotes an entire chapter up front to strategy and performance
    • Current – among the freshest content of any strategy text available
    • Affordable – the least expensive strategy text to rent or buy
    • Simulation bundle – the least expensive bundle of a strategy text with Capstone simulation (through Capsim)


    Please take a look if you haven't already:

              https://www.strategicmanagement.org/

    And of course let me know if I can answer any further questions.


    All best for the rest of the fall,


    Page


    Page West, PhD

    School of Business

    Wake Forest University

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