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Shared Identity Schemas Shape Incumbent Responses to New Entrants
     by Özgecan Koçak and Başak Topaler

• This study explores competitive strategy responses to new entrants through the lens of shared identity schemas. It proposes tactics based on threat types and validates predictions using 30 years of Turkish university data.

Which Types of Investments Benefit from Retaining the Flexibility to Terminate?
     by Ankur Chavda

• This paper examines how the option to exit an investment, while reducing initial uncertainty, may actually hinder success by curtailing learning. Empirical testing on U.S. television programs provides insights into this important limit to flexibility and yields insights relating to innovation and entrepreneurship.

Acquisitions and Corporate Purpose
     by Claudine Gartenberg and Shun Yiu

• The authors investigate the impact of acquisitions on an organization's sense of purpose. They find that purpose declines particularly when acquisitions are unique and generate unusual industry combinations, even though such uniqueness may be of strategic importance.

Bottled Up or Poured Out: How Product Name Emotions Affect Appeal and Authenticity in the Market for Craft Beer
     by Olga M. Khessina, J. Cameron Verhaal, and Stanislav D. Dobrev

• Product names influence consumer evaluations through a psychological stimulus-and-response process, that in some markets generate reverse emotional contagion. In the craft beer industry, positive names lead to negative evaluations, and negative names elevate authenticity perceptions.

Move Fast and Break Things? The Contingent Nature of Product Acceleration in Nascent Markets
     by Xuege (Cathy) Lu, Hyeonsuh Lee, and Ryan Coles 

• How fast to introduce new products is an important strategic choice. This study explores the contingent nature of this decision in nascent markets. In the U.S. LED lightbulb market, they find acceleration is beneficial for firms seeking pioneering experience, while deceleration may benefit incumbents with more recognizable brands.