I’m delighted to share that my new 6e Strategic Management has been published. For an overview, see https://www.ftrStrategy.com/. Request a complimentary exam copy here.
6e Connect includes 12 new/updated teaching cases as of 2022/23, complimentary for students. The 6e Connect case line-up consists of Airbnb, Apple, Best Buy, Disney, McDonald’s, Netflix, Peloton (new), Purdue Pharma and the Opioid Addiction Crisis (new), Rivian (new), Starbucks, Tesla, and Uber. Individual cases are available at Harvard Business Publishing here.
For queries, contact me at frank.rothaermel@gatech.edu.
Frank T. Rothaermel
The Russell and Nancy McDonough Chair
Professor & Sloan Industry Studies Fellow
Scheller College of Business
Georgia Institute of Technology
http://scheller.gatech.edu/rothaermel
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Frank Rothaermel
Georgia Tech
Atlanta GA
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