Join us at AOM 2026 in Philadelphia for the PDW "The Theory-Based View: A New Paradigm for Strategy and Decision-Making Under Uncertainty?" This 90-minute session, sponsored by STR and ENT, explores how scientific theorizing can guide strategic and entrepreneurial action in uncertain environments. Featuring leading scholars such as Jay Barney, Todd Zenger, Rebecca Karp, Russ McBride, and David Reetz, the workshop combines short presentations with interactive roundtables to examine theory evaluation, confidence, and problem formulation. Participants will gain fresh perspectives on designing and testing contrarian theories of value, and leave with actionable ideas for advancing TBV research.
Session ID: 19624
When: Sat, 1 August, 16:00-17:30
Where: Pennsylvania Convention Center 100 Level 112A
See you there!
Anastasia Sergeeva
Senior Lecturer (Associate Professor)
Strategy & Organisation
School of Management
University of Bath, UK