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Dear STR Members,

It has been a long winter but we enjoyed each other's company through the various #STRongerTogether initiatives of the STR Strategic Management Division.

As volunteers of the STR Communications Team, we have tried to overcome physical distance among our members by expanding our range of communication channels to engage with our division members, and beyond.

Media content updates

The great majority of our live division event (e.g., Virtual PDWs, Virtual Symposia, Meet the Scholar) are recorded and uploaded in our YouTube Channel. Started in July 2020 has totalled: 75 videos; 650 subscribers; 3,3k hours of watch time and 262k impressions.

Since January 2021, the Meet the Scholar interviews are also available as audio podcast on our website; and in podcast repositories such as PodBean, Spotify, Apple Podcast and Google Podcast. The YouTube Channel has also started featuring a playlist of the "STR Nuggets" where our members share short (ca. 5 min) personal and scholarly tips to the wider community.

Finally, remember to download the new STR Virtual Backgrounds for your video calls in our Media Library.

Social media

We are enjoying increasing engagement with our Twitter and Instagram profiles.  We have also recently started our own LinkedIn channel, for which we will soon create a series of special initiatives dedicated to engaging with industry experts and practitioners. Follow us on LinkedIn!

Calendars

To stay updated with our events and activities please check our event list and ck12sitgrfoketu9040d2s21tg@group.calendar.google.com" target="_blank" rel="noopener">Google Calendar in our website homepage. The latter can synchronized with your personal calendar. How? Under the calendar box in our home page we have added two links to some short video tutorials  to explain you how to sync the STR calendar with your Apple iCal or Google Calendar.

Communication Team

Please join me in thanking the volunteers of the STR Communications Team, which offer their time and energy to create an engaging communication plan across a variety of media channels to cater all sorts of needs and preferences (see full team names at the link below).

Team departures: we would like to thank Sarosh Asad (CBS) which has run (with Madeleine Rauch, CBS) the inaugural year of our Instagram account. Sarosh is stepping down to focus on her PhD dissertation, and we wish her the best of luck!

Team arrivals: please join me in welcoming Luigi Mosca (Imperial College) which has joined Cecilia Gu (Georgia State U.) in managing our YouTube channel. Maria Rita Micheli (IESEG) has instead joined the Communication team and launched our new STR LinkedIn channel. Please help her reach strong followership by following us on LinkedIn too!

Always looking for new help! We are  looking for new volunteers to join the STR Communications Team. Particularly, we are now in need of:

• A team member dedicated to optimize our SEO and social media strategy through some media analytics.
• A team member interested in developing our STR Podcast.
• A team member willing to help us with graphic design tasks (basic knowledge of bitmap and vector graphic design is required; e.g., Photoshop, Illustrator, InDesign).
• A team member which will help us develop a STR Video Channel for our members in China. Knowledge of Chinese is needed for this position.

If you are interested in helping with any of these positions, please send me an email: paolo.aversa.1@city.ac.uk

Thanks for being #STRongerTogether!

Paolo

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Paolo Aversa
Associate Professor of Strategy
Cass Business School, City, University of London

STR Communications Director and Officer
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