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University of Texas at Arlington

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Charles Dewar

University of Texas at Arlington

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Posted By Charles Dewar 04-12-2006 12:50
Found In Egroup: Strategic Management STR
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I thought it was low cost leadership and differentiation. Low cost leadership would be controlling costs in all activities of the value chain while differentiation is utilizing innovation across the value chain. LCL should result in lower prices but doesn't necessarily have to, it ...