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On this note, you may want to check the following reference: A. Karnani, B Garrette «Challenges in Marketing Socially Useful Goods to the Poor», California Management Review, Summer 2010, vol. 52, n° 4 On Tue, Sep 14, 2010 at 5:07 AM, Ganesh N Prabhu wrote: A word of caution when using cases ...
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