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Updates from the STR Communications Director

  • 1.  Updates from the STR Communications Director

    Posted 06-22-2020 12:06
    Edited by Paolo Aversa 06-23-2020 11:15

    Dear STR Members,

    I hope this message finds you all well despite the difficult situation around the world.

    The Covid-19 pandemic has challenged our way of interacting and remaining in touch while face-to-face meetings have been almost entirely banned. The STR Communications Team has tried to see this as an opportunity to further update and upgrade our communication plan, not only by reinforcing our current channels, but also by adding new ones to our media portfolio.

    Starting with May 2020 we have launched our own STR Instagram Channel, where we promote a more "personal" and "fun" side of our community members. Our wonderful 'InSTRagram managers' Sarosh Asad and Madeleine Rausch (both at Copenhagen Business School) are available to share information about your life and your passions, not just your research and teaching! So if you're on Instagram please consider following AOM_STR and sending your updates to our channel.


    In June we have also started a STR Youtube Channel, where we plan to upload the recordings of some of the online events developed within the #STRongerTogether initiative, as well as other face-to-face events as soon as these will be possible again. Please remember to subscribe to our channel. It is already available online our first Virtual Symposium (run on June 10th).


    Besides these new channels, we have updated our new STR website with plenty of new Teaching Materials and useful info about our activities. Our website is in full swing, with around 600 visits a day, 3,000 page viewed per week. Our Twitter account @AOM_STR is also getting closer to 2,000 followers and we would like to thank you for the amazing response to our #STRongerTogether initiatives, including the Photo Boot of our members with pets (on Twitter) and books (on Instagram).

    Last but not least, remember to post your events, activities, initiatives and reflections on our STR Discussion Community, which is promptly moderated by Scott Johnson (Iowa State U.).

    We look forward to hearing more from you.  Let's stay in touch!

    Best wishes,


    (on behalf of the STR Communications Team)                                                                                            

    Paolo Aversa
    Associate Professor of Strategy
    Cass Business School, City, University of London

    STR Communications Director