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Dictionary of marketing terms

  • 1.  Dictionary of marketing terms

    Posted 11-17-2022 17:42

    Vivek Astvansh (Indiana University) is creating a list of marketing terms used by business and their stakeholders (e.g., journalists, judges). If you know of any unpublished dictionary/list of marketing terms, please consider emailing Vivek. If you foresee benefitting from Vivek's dictionary for marketing (and other disciplines, such as operations), email him, and he will share the word list with you after he creates one.



    Vivek Astvansh

    Assistant Professor, Department of Marketing, Kelley School of Business

    Adjunct Professor of Data Science, Luddy School of Informatics, Computing, and Engineering

    Indiana University Bloomington